Calle Serrano
Designer fashion & high prices
Stretching northwards from Puerta del Alcalá, Serrano has the reputation of being one of Madrid’s most expensive streets and heart of the area known as the milla de oro (the “golden mile”) which contains the city’s most exclusive and luxurious shops and apartments.
Here you will find the outlets for designer brands such as Gucci, Carolina Herrera, Versace and Loewe, patronised by their well-heeled clientele.