L'Aventure Michelin
The Michelin Museum
Located in the Montferrand Quarter this modern exhibition space enables the visitor to learn about the history of the Michelin tyres and the inimitable Michelin Man aka Bibendum!
Clermont-Ferrand has been Michelin’s HQ ever since 1889 when brothers André and Édouard took over an agricultural machinery factory and began to manufacture detachable bicycle tyres in 1891, car tyres in 1895 and low pressure Confort car tyres in 1923.
Nowadays of course Michelin is synonymous with not only vehicle tyres but also their promotion of restaurant excellence, their green travel guide books and detailed road maps.