Atlantic Beach
The Black Pearl
Atlantic Beach is a tiny town, less than half a square mile in size with slightly more than 100 households. It’s tucked into a slice of North Myrtle Beach, between the Windy Hill and Crescent Beach sections which are both part of North Myrtle.
Dubbed “The Black Pearl,” it was the only South Carolina beach which was open to African Americans during the years of segregation. Families from throughout the state began traveling here during the 1930s and continuing for several decades. They enjoyed music and dancing where they could congregate with a warm welcome. It was incorporated as a town in 1966.
The beach itself remains disconnected from the adjacent beaches to both the north and south. Falling into disrepair, the town suffered from many years of neglect in spite of annual festivals attempting to generate funds and occasional investors bringing grandiose ideas.
Investors and residents continue to discuss ideas for reviving the town to preserve the best of its culture and traditions along a beautiful strip of coast. Only a few businesses exist in the town, but leaders work toward improving the quality and reputation of festivals to generate visitor interest, especially hoping to attract families keeping the memories alive.