Exeter is home to the region’s widest variety of shops and the Princesshay shopping area. Plymouth has big brands at Drake’s Circus and non-chain stores on the Barbican. Truro features high street retailers and independent stores.

The region’s towns, fishing villages and yachting ports are full of galleries and independent shops. St Ives is renowned for art, Newquay is stacked with surf stores, Salcombe is awash with yachting clothes.

Key south west producers often have local shops and sell on line. They include:

• Camel Valley Vineyard Superb wines from the edge of Bodmin Moor

• Dewerstone Dartmoor–based ethical outdoor gear

• Finisterre Cornwall’s pioneering ethical active clothing brand

• Fowey Shellfish Delivers fresh Cornish fish and shellfish

• Gull Wetsuit firm born in Cornwall in the 1960s

• Plymouth Gin Top tipples from the world’s oldest working gin distillery

• Sandridge Barton Award winning south Devon cheese and wine